.2024 has been an unpredictable year for adtech funding.U.S.-focused adtech start-ups, the moment accustomed to getting billions in financial backing every year, have actually increased almost $360 thousand so far this year, putting it on course to become the industryu00e2 $ s slowest year in over a decade, every Crunchbase information. That decline results from market concentration, improved governing stress, and financial uncertainties.ADWEEK talked with five VCs who continue to buy adtech companies, despite these obstacles, regarding what they are seeking as well as what they stay away from. Maybe unsurprisingly, these clients are targeting options in privacy-focused modern technologies as well as industry-specific locations like hooked up TV.